5 Branding Mistakes Classical Musicians Make (And How to Fix Them)

As a classical musician, you already know that talent alone isn’t enough. I’ve worked with artists who’ve won GRAMMYs, gone viral, and booked career-defining performances—and in every single case, strong branding played a critical role in that success.

In this video, I’m breaking down the five biggest branding mistakes I see classical musicians make—and more importantly, how to fix them.

These aren’t abstract ideas. They’re real-world patterns I’ve identified over a decade of helping artists grow their careers. If you’re feeling stuck, underbooked, or overlooked—this video will show you why, and what to do about it.

You’ll learn how to:

✅ Clarify your artistic identity

✅ Align your visual brand with your music

✅ Share more than just performance clips

✅ Speak to the right audience with specificity

✅ Show up with consistency and purpose

I created this video to help you build a brand that attracts opportunities, connects with gatekeepers, and supports the visibility you deserve.