Behind the Scenes of a Grammy-Winning Campaign for Classical Musicians

When I worked on the GRAMMY-winning campaign for STILLPOINT, it became clear just how powerful a well-executed visibility strategy can be. It wasn’t just the music—it was the story, the visuals, the partnerships, and the audience-first approach that made it all click.

In this video, I take you behind the scenes of that campaign and share four key lessons every classical musician can apply—no matter what stage of career you’re in.

You’ll learn how to:

➊ Craft a compelling narrative around your music

➋ Show up with consistency and personality on digital platforms

➌ Build strategic collaborations with aligned voices

➍ Focus your messaging for the audience you want to reach

These aren’t theories—I’ve seen them work at the highest levels, from GRAMMY wins to viral moments. And I want you to have the same strategic edge.