Brand strategy and video-first marketing for classical musicians and performing arts organizations.

The Consultancy

I founded Gold Sound Media in 2019 to address a fundamental gap in the performing arts: exceptional work does not automatically generate recognition. We build the strategic infrastructure that closes that gap — positioning artists for career-defining milestones and equipping organizations with the marketing systems to reach new audiences at scale.

Our work is guided by the GOLD Framework — a proprietary strategic model refined through engagements with GRAMMY-winning artists, major international competitions, and leading performing arts institutions. The framework structures everything we do: Gain access. Own your brand. Leverage momentum. Drive recognition.

By the Numbers

  • 45M+

    Webcast views across two Van Cliburn International Piano Competition cycles

  • 1,400%

    Reach increase for the Cleveland International Piano Competition

  • 148,000

    Webcast views for the Bachauer International Piano Competition — tripling previous cycles

  • 34%

    Attendance growth at Princeton for the Golandsky Institute over five years

  • ~500,000

    Organic video views for the Miró Quartet in 12 months

  • 1 GRAMMY win

    For Jessie Montgomery; first-ever GRAMMY nomination for the Miró Quartet

  • 1,100%

    YouTube growth for Living the Classical Life

  • 166%

    Instagram growth for Michael Fabiano — all organic

  • 8 Countries

    Press coverage spanning eight countries for Nicholas McGegan

Who We Serve

Artists: Established classical musicians preparing for career-defining milestones — debuts, recordings, and international touring. We build systematic visibility that converts talent into sustained recognition.

Organizations: Well-resourced presenting series, competitions, and festivals with real marketing budgets. We build video-first marketing systems — algorithmic content strategy, distribution methodology, and paid media — that convert world-class programming into audience growth and ticket revenue.

If you’re an artist or organization exploring strategic visibility, I’d welcome a conversation.

Visit goldsoundmedia.com →