Speaking & Advisory
I speak and advise on visibility strategy, brand building, and the future of audience development in the performing arts.
SPEAKING TOPICS
Visibility in the Algorithmic Age
How performing arts organizations can use video-first content strategy to reach audiences at a scale that traditional media coverage no longer delivers. Grounded in real data from engagements with the Van Cliburn International Piano Competition, the Gilmore Piano Festival, and other leading institutions. This is the core thesis of my forthcoming book.
The GOLD Framework
A practical walkthrough of the proprietary strategic model I’ve developed over fifteen years — Gain access, Own your brand, Leverage momentum, Drive recognition. Applicable to individual artists, organizations, and any creative professional or institutional leader navigating the modern visibility landscape.
Building a Media Property in Classical Music
What I’ve learned from creating and growing Classical Post: how to build an audience, how to develop content that compounds, and why owning a media property is the highest-leverage marketing asset a brand can have.
Strategic Visibility for Artists and Institutions
Why the most successful careers and organizations in classical music are built on strategic positioning, not just talent or programming quality. A framework for artists, managers, and institutional leaders who want to understand how visibility systems work — and why those who invest in them consistently outperform those who don’t.
Advisory & Board Service
I serve on the board of directors at the Museum of Contemporary Art Connecticut (MoCA\CT), where I chair the performing arts advisory committee. The committee programs world-class classical and jazz concerts — including performances by Jazz at Lincoln Center artists — and commissions new works from leading composers. Past commissions include Timo Andres and Lowell Liebermann.
I’m a member of the Recording Academy, the organization behind the GRAMMY® Awards.
I’m available for advisory conversations with performing arts boards, executive directors, and artistic leadership teams navigating questions of audience development, marketing strategy, and institutional visibility.
Inquiries
For speaking or advisory inquiries, please reach out directly: jonathan.eifert@goldsoundmedia.com